( VIDEO) BreakingDawn Edward In MTV Promo For 2012 Movie Awards

HollywoodReporter The MTV Movie Awards is classing up its act. For the venerable celebration of Hollywood’s 21st edition in June, multiple awards categories have been dropped, a few others added, and the network has installed an “academy” of actors, producers, agents and other industry insiders to vote on nominees, including a “breakthrough performance” award voted on by directors. Although the network won’t reveal voter names, the panel strategy is similar to the one used for the annual MTV Video Music Awards and is designed to broaden the nominees and winners and lend some credibility to an event that has been criticized as merely a venue for Hollywood to promote its summer movies. Fan voting begins May 1 at MovieAwards.MTV.com. As usual, viewer voting for the night’s top award -- movie of the year -- continues through the live show June 3 from the Gibson Amphitheater in Universal City. “We want to make sure some of the unexpected, smaller, quirkier films have a chance,” says MTV president Stephen Friedman, who adds that the Movie Awards is still a hit with its core viewers (last year’s show pulled in 4.5 million viewers, registering its largest teen audience since 2004). “But it wasn’t growing the way we want it to."

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SOURCE: Gossip-Dance